Development & Advisory

JRU Consulting

Builder-led development leadership for hospitality, mixed-use, and food & beverage.

25 years$24B+ delivered100% on time, on budget
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The Principal

Led by John R. Underwood

JRU
John R. Underwood
Founder & Principal · Former Senior Program Manager, JLL

John brings more than 25 years of senior leadership across hospitality, food & beverage, and mixed-use development. From 2011 to 2025 he served as Senior Program Manager at JLL — one of the world's largest commercial real estate firms — leading some of the most complex hospitality and entertainment construction programs in the Southeast. He founded JRU Consulting to bring that same builder-led, open-book discipline directly to owners and developers.

LEED Accredited Professional OSHA-30 BBA · Jacksonville State University
Track Record

A portfolio measured in billions

$24B+
Delivered
10M+
SF Commercial
248
Projects since 2015
100%
On time, on budget
Selected programs & clients
Chick-fil-A · 230-location program Atlanta Braves · The Battery Inspire Brands T-Mobile · 2,700 stores Aflac Newell Brands Norfolk Southern Equifax
Capabilities

What JRU does

A development partner, not just a contractor — uniting the land, the entitlement, and the build under one accountable team.

Development Leadership & Advisory

Owner's-side guidance from concept through delivery — feasibility, entitlement strategy, and the partnerships that make complex sites possible.

Hospitality, F&B & Mixed-Use

Deep, directly relevant pedigree in restaurants, entertainment destinations, and walkable mixed-use districts — the program types that define a place.

Integrated, Open-Book Delivery

Transparent cost-plus / GMP pricing with no hidden markup. Aligned with the project's success, not bidding against it — you see every number.

Program & Construction Management

Multi-site and large-scale program management with a 25-year record of disciplined, on-time, on-budget execution at every scale.

"Bring the land, the team, and the discipline together — and build something that lasts."
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Let's build something enduring.

JRU Consulting partners with owners and developers on hospitality, mixed-use, and F&B projects from first concept to final delivery.

Direct line & full portfolio — coming soon